Back from the AAO

Amy and I got back from Orlando, last week.  We attended the American Academy of Ophthalmology annual meeting, the world's largest gathering of ophthalmologists and those associated with our "industry."  It's our huge trade show.  For us, we got some national exposure for our new company. Telling a Story You may remember that we received a nice endorsement from the AAO … [Read more...]

How This Blog Has Developed…into a Business!

Medical Marketing Enterprises, Medical Website Optimization, SEO and Social Media

  Blogs, the simplest form of social media, can improve health education and at the same time aid interested doctors in marketing their medical practice.  It's a win-win. I started about 2.5 years ago with retinaeyedoctor.com.  It started as a bit of challenge to myself, but resulted after my attorney wife, Amy, introduced me to the techniques of Internet … [Read more...]

AAO Chicago 2010: Social Media and Medicine

I just returned from the American Academy of Ophthalmology held in Chicago.  It is the largest ophthalmology meeting in the world.  It is a great way for me to get my CME (continuing medical education) credits and have fun with friends and family. The AAO is the largest in the world.  This year the meeting was combined with MEACO (Middle East Africa Council of … [Read more...]

Web Site is One Year Old!

RetinaEyeDoctor.com was started one year ago!  I remain as energized as ever about social media, the Internet and patient education.  Creating one of the few objective souces of health information has been a lot  of work...but also very rewarding and fun. Traffic "Traffic" on the web is a good thing.  Traffic refers to the number of people coming to a web site.  The … [Read more...]

Attn Email Subscribers: New Email Alerts

To My Subscribers, In the past few days I have been busy changing the service that notifies you of new articles on the web site. The email alert is no longer coming from Feedburner.com (Google) and should be coming from aWeber (of no consequence to you). Hence, the change in the new look of the message. the "thank you" you just received although you signed … [Read more...]

Blogs are Web Pages That “Morph”

This site is a medical blog.  I call it a web site, but there are a few subtle differences germane only to "webmasters."  For you, the reader, it is just a web site.  Either way, your are looking for credible sources of health information. WEB + LOG = WEBLOG = BLOG The term "blog" is actually a combination of the two words web and log.  It has all the functionality of a … [Read more...]

My 100th Post: What I Have Learned, Part II

This is part two of my celebration of my 100th post to this web. Read Part I. 6.  Google Ranks Pages, Not Web Sites - this was at first hard for me to comprehend, but it now makes sense.  What this means to you, is that you should NOT worry about the whole site, that is, your entire site does NOT have to be perfect!  If you work hard (at the SEO, etc.), you may be … [Read more...]

The 100th Post to RetinaEyeDoctor.com: What I have Learned, Part I

This week celebrates my 100th post to the site.  I started in April, 2009, hit the 50th post in August and have been continuing to develop the site.  In August, to celebrate my 50th post, I wrote about what I had learned.  I would like to continue that theme this week. 1.  Stay Focused with Your Writing/Blogging. This is probably the hardest part about developing a … [Read more...]

Part 3. “Credible Information.” Using Social Media to Build Your Practice

Good morning. I closed yesterday by talking about the need for relevant and credible information.  Providing relevant information is Google's (and the other search engines) responsibility.  Providing credible information is my responsibility.  Promoting relevant and credible information is your responsibility. "Because the Internet says so...................." Now … [Read more...]

Making Social Media a Part of Medical Practice, Part II

I closed my last post (yesterday) with a comment that doctors are not too internet savvy.  It is true.   I do think many doctors are very good with email and can search the internet, but the rest is a blackbox, especially this social media stuff.  Doctors need to catch up.  Social media is going to make us catch up.  I want to close the gap. One attribute of social … [Read more...]