Back from the AAO

Amy and I got back from Orlando, last week.  We attended the American Academy of Ophthalmology annual meeting, the world's largest gathering of ophthalmologists and those associated with our "industry."  It's our huge trade show.  For us, we got some national exposure for our new company. Telling a Story You may remember that we received a nice endorsement from the AAO earlier in the year. … [Read more...]

Blog Improves My Medical Practice

This blog has taught me that doctors need to communicate.  When I started this website, I was going to use this as a teaching tool for retinal diseases.  I'd use social media to help readers locate this site.  There have been some surprises along the way.  For instance, I've discovered patients love doctors who communicate.  It a different form of "medical blogging." Chicago 2009 My wife, … [Read more...]

Internet Can Keep Your Doctor On Time!: Why I Hate “The Visit”

Ever wonder why you have to wait at the doctor's office?  An alternative source of health information, say a web site, could actually let your doctor stay on time. I took my kids to their doctor's office yesterday.  It reminds me of the terrible customer service in our "business," but points out how things may improve in the future. My two acquired children are on the small side.  We were … [Read more...]

Medical Blogger: What’s in a Name?

Am I a Medical Blogger? A "blogger" is someone who blogs.  "Blogging" is the act of writing articles, usually about a personal opinion, or posts, and publishing them on a blog.  A "medical blogger"  is usually a doctor that blogs about medical issues.  I am not sure where I fit in.  I am a blogger and I am a doctor, but I try to keep my opinions to myself. Blogging is Writing to … [Read more...]

My Opinion About Medical Blogging

"Blog" is short for "web log." The term blog commonly refers to a web site that is run by one person and represents that person's commentary, or opinion,  on a particular subject.  Blogs became very popular several years ago because they were "interactive."  People could read an article, or "post," and leave their own comment!  The interactive component made blogs an instant success.  … [Read more...]

Good Sugar Control Does Not Prevent Diabetic Retinopathy

Despite all of the technology that we have today, most people, including doctors, do not realize that sugar control does not prevent diabetic retinopathy.  While sugar may affect the severity of diabetic retinopathy, the number of years that one is diabetic is the single most predictive variable.  Over the years, I have found it very difficult to get this message to the primary care physicians; … [Read more...]

Web Strategy by Medical Marketing Enterprises, LLC